About

I didn’t set out to be a home blogger.

Actually, I’m still not entirely sure that’s what I’d call myself. But lately I’ve realized that a bunch of pieces I didn’t even know belonged to the same puzzle have somehow started fitting together.

I’ve loved writing for as long as I can remember. As a kid, I wrote little stories and filled journals. As an adult, journaling became something I found genuinely therapeutic. I’ve always loved documenting life while I’m in the middle of it—which, it turns out, translates pretty well to documenting a house while you’re in the middle of changing it.

My career took a completely different route. One job taught me confidence, leadership, and how to trust the things I’m good at. The next taught me websites, troubleshooting and how much I love the challenge of figuring out why something isn’t working and making it work again.

Somewhere in between all of that, there was always home.

I love decorating. Rearranging. Renovating. Trying something, deciding I hate it, and trying something else. I love figuring out what a space needs, whether that means rearranging something we already own, changing what isn’t working, or finding a new piece I absolutely love.

And then there are the flowers.

Years ago, I saw a particular vase filled with flowers and just fell in love with it. There wasn’t a business attached to it. There wasn’t a brand. There certainly wasn’t a content strategy. I just thought it was beautiful.

It became inspiration for the way I wanted my home to feel, and somehow, all these years later, I still love it. When Keep the Couch started taking shape and I began figuring out what I wanted this brand to look and feel like, I found myself coming right back to those same flowers.  I think there’s something pretty fitting about that.

Because that’s really what Keep the Couch is about. Not constantly chasing the next thing or replacing something simply because there’s a newer version of it.

Sometimes the thing you really love is already there.

You just have to learn to see it again.

Somewhere in between working on our house, taking pictures, documenting the projects, laughing at our mistakes and thinking about what I’d do differently next time, something started to shift. What I had been doing simply because I loved it started looking a whole lot like something I could build.

The funny thing is that the more Keep the Couch grows, the less random it feels. The kid who loved writing gets to tell the stories. The career that taught me confidence taught me to trust my ideas. The job that taught me websites and troubleshooting gave me the tools to actually build this thing. The home projects give me something I genuinely love doing. And those flowers I fell in love with years ago somehow ended up right in the middle of it all.

I didn’t set out to build a home blog.

But maybe that’s why this feels so different from anything else I’ve done. I didn’t have to invent a version of myself to build it. I just had to realize that all the pieces were already there.

Want to know what Keep the Couch means for your home?